New promotion techniques attracting children to 'School Bus'

Rosshan Andrrews' 'School Bus' is reaching to children with never before seen promotion techniques. As part of the promotion activities for the movie which will hit theaters on 27th May, a school bus was placed inside the Lulu Mall, Kochi. A 3D model of the movie's poster, this is a bus shaped shop from where children can by books, bags, and other school items. As the new academic year is around the corner, there is a huge rush in this merchandise shop. These sort of promotional activities are for the first time for any Malayalam film. Directed by Rosshan Andrrews, written by Bobby-Sanjay with Jasaurya and Kunchacko Boban in the lead roles, the makers are expecting a great opening and initial collection for the movie.